A CRM system is only as good as the people who use it
Everyone recognises the value of CRM, but hardly anyone keeps it up to date. It’s the same across nearly every sales team. The CRM is there, but the moment pressure builds, data input stalls. The excuse: no time. Given the choice, a sales rep will always prefer the next call over typing data into a database.
This is not good for the CRM, and for the commercial process built on it: Managers can’t trust their reports. Account history is incomplete when a colleague takes over. Follow-up slips or gets forgotten entirely. Sound familiar?
And yet we want to base our decisions on that same data. That’s the paradox. We know we need it, and we let this happen anyway. We accept the excuse that keeping data up to date is hard and time-consuming.
Talk, Don’t Type
That’s the issue we wanted to tackle: how can we simplify using and updating a CRM? The result is an intelligent voice interface that runs on top of your existing CRM. Instead of clicking and typing, you talk to your CRM.
No more deep-diving into account history before a meeting. No more manually inputting data. No more processing notes or creating tasks by hand. Ask CRM-Agent, and it’s taken care of. No keyboard required.
The video below shows what this looks like in practice.
Learn More
You’ll find everything about CRM-Agent at crm-agent.nl.