About Us

Why AI-in-Sales?

AI in Sales was founded on a simple observation: in many organizations there is a familiar tension. Almost everyone feels the urgency around AI. We need to do something with this. At the same time, daily operations continue at full speed. Customers, targets, employees and systems all demand attention. As a result, exploring the possibilities of AI and actually implementing it often gets postponed.

This creates friction. Not because of a lack of ambition, but because time is structurally limited. Meanwhile, competitors are already moving forward.

AI-in-Sales helps organizations bridge this gap by applying AI in a concrete, responsible and practical way within the commercial process. We deliberately chose this domain because processes are tangible here, data is often already available, and improvements quickly become visible in day-to-day operations.

Who are we?

The strength of AI-in-Sales lies in the combination of three disciplines that reinforce each other: insight into processes and data, deep commercial experience, and the technical capability to actually build AI solutions. Together, we form the bridge between strategy and practical implementation.

Wilco Lourens

Wilco Lourens

Process Intelligence
Marten Vambersky

Marten Vambersky

Commercial Excellence
Joey van Griethuijsen

Joey van Griethuijsen

AI & Software Architecture

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Together, we make sure AI is not a standalone experiment, but evolves as a logical part of your commercial system.

Ready to connect?

Curious how AI can create tangible value within your organization?