Lunch & Learn: AI in B2B Marketing & Sales
From scattered AI experiments to a funnel that actually converts
Many B2B teams experiment with AI: a few prompts, a meeting summary, rewriting an email now and then. Handy, but it doesn't yet add up to structural growth. During this Lunch & Learn we show how to use AI for higher-quality leads, faster follow-up and a funnel that demonstrably converts better.
This session is organised together with Competence Factory and is entirely focused on practical applications of AI within B2B marketing and sales. No technical talk about models and tokens, just concrete workflows you can put to use yourself, even without an AI specialist in-house.
What you'll learn
Workflows for lead generation & follow-up
From Cold Start to Customer: how you structurally embed AI in your funnel.
Automation in commercial processes
How signals, behaviour and interactions are automatically turned into follow-up.
AI use cases that already pay off
How B2B companies use AI to move faster from lead to deal.
Practical tools & tips
Directly applicable tools & tips you can put to use right away.
Your own cases & challenges
Bring your own funnel challenge. Then we keep the session nice and practical.
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